The Brothers Lay - Designers Extraodinare.

Hybrid Design

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Pickle Stick Concepts

March 31st, 2008 by rustylay
    Richpower, a powertool company here in South Carolina with a desire to innovate, asked us to design a great concept of theirs. The Pickle Stick is a Lithium Ion powered multitool that has both DIY powertool functionality as well as kitchen appliance functionality. Hybrid provided ergonomic and manufacturable designs that fit the “Pickle Stick” marketing scheme, communicating a unique functionality with a chic and quirky aesthetic that fits into kitchen decor.

pickle stick web 1

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Hybrid discovers Vimeo

March 26th, 2008 by chiplay

So I might be a little behind the times on this, but I just recently discover a great video sharing site called Vimeo that doesn’t make your video’s look bad like youtube. It also does HD video - so I’m hooked. Check out my first video, taken at wife’s parent’s cabin in Ellaville, GA. More to come!

~ Chip

Sunrise in Ellaville, GA from Chip Lay on Vimeo.

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Goody’s Global Brand Books Go Live!

March 11th, 2008 by chiplay

When Goody decided to take their traditional printed brand books to a multi-lingual electronic format, they asked us to create a simple, seamless and user-friendly online experience for their retailers, customers and vendors. Check out the results on Goody.com!

http://www.goody.com/BrandBook/swf/index.html

Brand Book One

Brand Book Two

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